As field service and construction companies embrace customer-centric approaches, digital transformation becomes essential. Unfortunately, digitalization challenges within organizations often make transformation impossible. In 2018, 78% of enterprises failed to sustain their digital transformation goals due to operational shortcomings. These include organizational complexity, employee resistance, and a lack of partner resources.
How can companies succeed in their digital transformation? Here we investigate the top three reasons companies fail as well as identify the strategies and resources needed to succeed.
Reason 1: Organizational Complexity
Technology adoption is essential to any digital transformation strategy, but introducing new technology requires organizational changes.
When companies fail to share the importance of change to all stakeholders and customers involved, the likelihood of embracing new technologies and best practices decreases. Overlooking base-level complexities (e.g. legacy systems, IT culture, business objectives and customer needs) inhibit larger business goals. Transformation requires an “innovative culture,” says Forrester. Only then can companies deliver “improved customer outcomes using technology.”
Business leaders must view change in incremental steps. Each team and technology touchpoint requires individual attention. By addressing complexity on an individualized basis, companies can build towards realizing broader business goals.
Reason 2: Employee Resistance
Business leaders often fail to keep employee experiences front of mind. “Not delivering a great employee experience will cause a digital transformation to fail,” says Forbes.
With digitization, each team has its own opportunities and roadblocks. Team leaders must address concerns incrementally. Aligning teams with individualized activities best prepares them for broader infrastructure changes. In doing so, companies change employee mindsets “from the status quo of specific projects and dedicated budgets to a less complicated and flexible state of mind,” describes CIO.
Reason 3: Lack of Partner Resources
New partnerships and resources are critical to a successful digital transformation strategy. The right partners provide “capabilities to complement your own team with the kinds of technology tools you can put to use immediately,” says Forrester. Successful partnerships lead to long-term collaborations, which supports digital transformation of many departments, processes, and systems. Winning partners do more than help you integrate enterprise technologies. They work with you as you prepare employees, train them, and adapt company culture to new technologies and workflows.
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